PlacerSustain: Voices of Placer County's Sustainability Community

INTERNAL TRANSFORMATION OF CORPORATIONS -- The road to conscious capitalism.

[Bill Veltrop Website]

“It’s simple really. In today’s global economy, there’s only one market and only one

constituency. That market is the planet, and its citizens are all stakeholders of the 21st century

corporation. Companies with this understanding are already outperforming their

competitors, and those whose vision includes conscious capitalism will set the standard for

the next generation of business leaders. We're being called to serve as generative leaders—to

be stewards for the well being of all life affected by our corporations. We owe it to our

shareholders, we owe it to our fellow citizens, and we owe it to our children and their

future.”!!