The company said Wednesday that it has stopped new sales and marketing of Alert Energy Caffeine Gum “out of respect” for the agency…”After discussions with the FDA, we have a greater appreciation for its concern about the proliferation of caffeine in the nation’s food supply…”
FDA Deputy Commissioner for Foods and Veterinary Medicine issued this statement:
On May 8, 2013, Wrigley (a subsidiary of Mars) announced its decision to pause production, sales, and marketing of Alert Energy Caffeine Gum. This announcement was made following a series of discussions with the FDA in which the agency expressed concerns about caffeine appearing in a range of new foods and beverages.
The FDA applauds Wrigley’s decision and its recognition that we need to improve understanding and, as needed, strengthen the regulatory framework governing the appropriate levels and uses of caffeine in foods and beverages. The company’s action demonstrates real leadership and commitment to the public health.
We hope others in the food industry will exercise similar restraint….
Congratulations to all concerned. It’s good to see the FDA on the job.
For an instant explanation of what this is about, see the Wall Street Journal’s elegant illustration:
FoodNavigator.com reports two new studies on artificial sweeteners.
The first report says that artificially sweetened sodas do not lead to increased sugar or calorie consumption.
Our study study does not provide evidence to suggest that a short-term consumption of DBs [diet beverages], compared with water, increases preferences for sweet foods and beverages.If this result proves repeatable, it leaves open the question of why the prevalence of obesity has gone up in parallel with increasing consumption of diet sodas (which it has).
So how come diet sodas don’t seem to help people maintain weight, on average? We still don’t know.
The second report is about a study that links diet sodas to type 2 diabetes. In a study following 66,000 women for 14 years, it found both sugar-sweetened beverage consumption and artificially sweetened beverage consumption to be associated with increased type-2 diabetes risk.
How come? We still don’t know.
One thing seems pretty clear from such studies: diet drinks don’t appear to do much good for most people and aren’t any better for health than regular sodas.