"START WITH WHY" BY SIMON SINEK ADDRESSES HOW WE COMMUNICATE AND CONNECT WITH PEOPLE, MAINLY IN A BUSINESS SETTING, TO GET THEM TO ENGAGE AND COMMIT TO WHAT YOU ARE OFFERING. HOWEVER, THE CONCEPTS ARE EQUALLY APPLICABLE TO HOW WE WOULD ENGAGE A COMMUNITY IN TAKING ON ITS OWN FUTURE. IN OUR CULTURE, WE TRY TO ATTRACT PEOPLE (CUSTOMERS) BY CONVINCING THEM THAT WHAT WE HAVE TO OFFER IS VALUABLE BECAUSE OF THE QUALITIES (HOW) AND BENEFITS OF THE OFFERING--E.G.
THIS IS A QUOTE FROM PETER BLOCK AND JOHN MCKIGHT'S BOOK. PLACERSUSTAIN INVITES GREATER INTENTIONALITY IN CREATING THE CONNECTIONS DISCUSSED IN THIS MATERIAL
“TO THE NEXT LEVEL”
CALL TO ACTION
[THIS IS A PERSONAL DRAFT OF MY VIEWS ON THE SUBJECT. JFB]WHAT WE ARE ASKING OF EACH OTHER, AND WHY?
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